Are You In Need Of Some Kreative Marketing?

Have you ever found yourself in need of a great promotional idea or marketing plan? Have you spent your entire day just twit-ling your thumbs hoping something would come to you? Or perhaps you sat staring at your computer thinking that the words would somehow “magically” come to you.

When this happens, that’s when it’s time to pull out your kreative thinking folder! If you don’t have a kreative thinking folder then you need to start one.

What is a kreative thinking folder? Well, next time you see an article or advertisement that catches your attention, for any reason, you want to file it in where… you guessed it! Your kreative thinking folder!

Why did it catch your attention? Read it, study it and try to figure out why it pulled you in. If it made you take notice then the chances are it would make someone else take notice too. Your kreative marketing folder may include books, letters, ads, print outs from a web sites and even an email.

The items you save in this folder do not have to be related only to your industry. Heck, they don’t even have to be for products or services similar to yours! Those things are unimportant. What is important is that they are great examples that you can use for inspiration to get your kreative thinking going when you hit a brick wall. Just consider it stimulation for your brain.

So the next time you’re stuck, pull out your kreative thinking folder and review the items you have. And when putting your marketing piece together check out how the different piece you like have been put together then begin creating yours. Remember, take the points you like and then develop your own piece. You don’t want to copy someone else’s work word for word or picture for picture.

When putting together your marketing always remember to think about how you want your clients to feel when they see your piece and the benefits that your product or service will provide to them. Use bits and pieces of ideas from several of your inspiration pieces to create something that will be uniquely yours.

It may be months before you’ll ever need to use the items in your kreative thinking folder. Maybe even years. But having the information in a file can save you stress, money and aggravation when the time comes to put together a kreative marketing campaign.

To Your Health, Wealth & Happiness!

Pam Lawhorne

Pam Lawhorne is a serial entrepreneur, small business expert and creative marketing consultant, who provides advice, guidance, and encouragement to aspiring CEO's around the nation in her popular seminars and publications. She is the Chief Empowerment Officer of Empower U, Incorporated, a training and consulting firm that specializes in interactive workshops, seminars and coaching programs.

Ms. Lawhorne is the author of “From Minimum Wage To Getting Paid! - How To Become A Successful Entrepreneur With No Money, Education Or Experience!" and she is also a syndicated columnist who writes articles on empowerment, entrepreneurship, personal development, creative marketing and real estate investing. Her articles appear nationally in newspapers, magazines, and on numerous business websites and on-line publications. For additional information please visit her website: www.PamLawhorne.com.

The above article is copyright 2003-2008 by Pam Lawhorne. Permission to repost is freely granted so long as the text is not altered in any way, and the copyright and links are included.